E-commerce accountants · Shopify and direct-to-consumer brands

Shopify accountants for direct-to-consumer brands.

Every payment gateway reconciled, discounts and refunds treated properly, and unit economics you can make decisions on.

Book a free discovery call From £350 + VAT a month
  • Qualified accountant
  • MBA, Warwick Business School
  • 25 years in finance
  • Founder-led
  • Supervised by HMRC for anti-money laundering

What Shopify sellers tell us.

"Shopify Payments, PayPal and Klarna each take different fees and pay out on different days."

"Our app subscriptions have crept up and I do not know which ones pay for themselves."

"I cannot say what it costs us to win a customer on each channel."

"Discounts and refunds make our sales figures hard to trust."

What we do for Shopify sellers

Built around how Shopify actually pays you.

All of it included in your monthly fee.

  • Payment gateway reconciliationShopify Payments, PayPal, Klarna and Clearpay, each with its own fees separated.
  • Unit economicsWhat each product keeps after fulfilment, packaging, payment fees and returns.
  • Cost of winning a customerAd spend set against new customers, channel by channel.
  • Discounts and refundsRecorded properly, so your sales figure means what it says.
  • Apps and fulfilmentApp subscriptions and shipping costs visible, not buried in overheads.
  • VAT and year-endVAT returns, accounts, corporation tax and self-assessment.

One payout, broken down

What a Shopify payout really contains.

Your bank sees one figure. Behind it are sales and a string of deductions, each of which belongs on its own line in your accounts.

We prepare that as a balanced journal for every settlement, and a qualified accountant reviews it before it is posted.

Shopify settlementAmount
Gross sales across three gateways£5,000.00
Shopify Payments fees−£110.00
PayPal fees−£42.00
Klarna fees−£58.00
Refunds−£190.00
Paid into your bank£4,600.00

Illustrative example, not client data.

The compliance position

Shopify reports your sales to HMRC.

Shopify collects your sales figures and reports them to HMRC once you make 30 or more sales, or more than about £1,700 (€2,000), in a calendar year. If your books show only the net payouts, they will not match what HMRC holds. We record your gross sales with every fee shown separately, so they do.

Between payouts you can ask "What did it cost to win each new customer last month?" and see the working. How it works.

E-commerce plans from £350 + VAT a month.

Settlement journals for every channel, receipt capture and a cash forecast included. Selling on more than one marketplace? See how we handle every channel.

See e-commerce plans

Shopify questions

We also sell on Amazon and eBay. Does that cost more?

There is no charge per channel. E-commerce plans are set by how many channels you sell on and your turnover, and every channel is reconciled the same way.

Can you show which apps are worth keeping?

Yes. App subscriptions are coded on their own, so you can see what each costs against what it brings in.

How do you treat discounts?

Sales are recorded at the price actually charged, with refunds shown separately, so your margin reflects what customers really paid.

See what your Shopify business really makes.

A free discovery call to look at how your payouts are being recorded and what that is hiding. No obligation.