E-commerce · Every system, one picture

Your accounting software can only answer questions about your accounting software.

Your real margin lives in five systems at once. We join them, then a qualified accountant reads what they say together.

Book a free margin review Test one of your products
  • ACCA-qualified
  • Amazon · Shopify · eBay · Etsy · TikTok
  • Xero · QuickBooks · Sage
  • From £295 + VAT
Amazon settlement · MarchReconciled
£850.00
What your bank feed sees
Gross revenue£916.67
VAT£183.33
Referral fees£120.00
FBA fees£85.00
Advertising£30.00
Real activity£1,100.00

An e-commerce accountant tracks profit per SKU after marketplace fees, advertising, shipping and returns — not just revenue. Grosvenor.Solutions, an accountancy practice in Bath serving online sellers across the UK, connects your marketplaces, ad accounts, inventory system and payment processors to your Xero, QuickBooks or Sage accounts, rebuilds that picture nightly, and reports true profit per product and per channel. From £295 a month plus VAT.

£295A month from, plus VAT. Journals, receipt capture and forecasting included, not billed on top.
NightlyHow often your sales, ads, stock and accounts are pulled together and checked.
3Accounting systems supported. Most e-commerce specialists are Xero only.
230+Financial tools behind Chloe-AI, each checked by a qualified accountant.
A product can sell well, hit target, and lose money on every single unit.
And nothing in a normal set of accounts will show it
The net payment trap

You never receive the sale price

Amazon collects the gross, deducts its fees, and pays you the difference days later. Your bank feed sees only that deposit — so revenue is understated, fees are invisible, and VAT is calculated on the wrong number.

One line in your accounts
Amazon deposit£850.00
Recorded revenue£850.00

Fees invisible. VAT on the wrong base. Profit per product impossible.

The settlement journal we post instead
Gross revenue£916.67
VAT collected£183.33
Referral fees− £120.00
FBA fulfilment− £85.00
Storage− £15.00
Advertising− £30.00
Bank movement£850.00
Activity recorded£1,100.00

Same deposit. £250 of trading activity that would otherwise never reach your accounts — and the gross figure HMRC already holds.

The compliance position

HMRC already knows what you sold

Jan 2024

Amazon, eBay, Etsy and TikTok Shop must report your sales straight to HMRC.

HMRC Digital Platform Reporting Rules
864,000

Sole traders and landlords pulled into MTD for Income Tax in the first tranche.

HMRC estimate, 2026
£20,000

Where the MTD threshold lands by April 2028. It is turnover, not profit.

GOV.UK, Spring Statement 2025
6 months

How long HMRC keeps postponed import VAT statements before deleting them for good.

GOV.UK, Customs Declaration Service

Books built from net deposits do not match what HMRC holds. That is no longer a tidiness question.

Your accounts see one piece of it. The answer needs five.
Tap a system below to see what it tells you
Why we can do this

How we see things your accountant cannot

Your business already produces all of this information. It is just sitting in separate places that were never built to talk to each other. We plug them together and read them as one.

▼
ALL PLUGGED TOGETHER · CHECKED EVERY NIGHT · READ BY A QUALIFIED ACCOUNTANT
Which of my products actually lose money?

Needs unit cost from stock, fees from the marketplace and advertising from the ad platform — combined per SKU.

Big companies sorted this out years ago. Not by hiring better accountants — by paying to plumb all their systems together, so one question could reach across the lot. It cost hundreds of thousands of pounds, which is why nobody your size ever got it.

We built that plumbing once and share it across every client. That is the whole reason we can tell you which product loses money, and your current accountant cannot.

Try it on one of your products

What are you really making per unit?

£24.99
£7.40
15%
£4.71
£4.72
6%
340
True profit per unit
− £1.62
Revenue this month£8,496
Total deductions£9,047
Deductions as % of price106.5%
Monthly contribution− £551

Every unit sold makes it worse. Selling more increases the loss.

Illustrative model using representative fee rates. Not a client result.

Four things we do that we have not seen anyone else offer.
01 · Honesty about the data

Chloe tells you when not to trust the numbers

Every answer carries a confidence rating. When the data will not support a reliable answer, she refuses to give one and says why.

“I cannot give you a reliable margin figure. Your March Amazon settlement has not synced and February purchase invoices are not posted. Both flagged for your accountant.”

02 · Month-end cut-off

Revenue lands in the month you earned it

Marketplaces hold your cash over the month end. Recorded on receipt, January's sales show up in February and both months are wrong.

We post accrual journals on the last day of each month with automatic reversals on the first. Your months become comparable, which is the whole point of having them.

03 · The money nobody claims

Import VAT, before it expires

HMRC deletes postponed VAT statements after six months. Miss the window and the evidence to reclaim is gone permanently.

We collect them every month, check every entry against your purchases, and claim at the right point in your VAT cycle. It is the most commonly missed money in UK importing.

04 · Multi-currency

The exchange rate is recorded, not guessed

Every figure stored in sterling with the original currency and the rate applied preserved against it.

One mishandled currency invoice can overstate revenue by tens of thousands. Ask any accountant you are considering how they store the rate. Most cannot answer.

And one thing we deliberately do not do. Your books stay in your own Xero, QuickBooks or Sage, in your name. If you leave, you keep your books, your history and your software. There is nothing to extract and no minimum term. We would rather earn the next month than rely on it being hard to go.

The arithmetic

What you are probably paying for separately

CapabilityThe usual arrangementWith us
Settlement journalsA2X or Link My Books, £30–£230 a month, per channel, rising with volume.Included. Every channel. Reviewed by an accountant before posting.
Receipt captureDext, £25–£50 a month by document volume.Included. Line items, not just totals.
Cash flow forecastingFloat, £47–£159 a month.Included. Thirteen weeks, rebuilt nightly.
Profit per SKUA spreadsheet you maintain. Most tools stop at the marketplace boundary.Included. Marketplace, advertising and stock read together.
Data quality checksDiscovered at year end, if at all.Included. Every night, raised within a day.

Other accountants tell you to buy A2X. We built the equivalent — and we read what it produces.

Pricing

Published, fixed, and not negotiable

Set on a matrix, not on what we think you will pay. The client who asks the hardest questions should not subsidise the one who does not.

Foundation
£295PER MONTH + VAT
1–2 channels · under £250k · up to ~300 orders a month
  • Bookkeeping and reconciliation
  • Settlement journals, every channel
  • VAT returns and MTD filing
  • Year-end accounts and corporation tax
  • Receipt and invoice capture
  • Chloe-AI, 24 hours a day
  • Nightly data quality checks
  • Quarterly review call
Start here
Most sellers start here Growth
£595PER MONTH + VAT
2–4 channels · £250k–£1m · up to ~1,500 orders a month
  • Everything in Foundation
  • True profit per SKU and per channel
  • Monthly management accounts
  • 13-week cash flow forecast
  • Inventory, dead stock, cash conversion
  • Import VAT recovery
  • Month-end accrual journals
  • Monthly advisory call
  • Accounting software included
  • Payroll up to 5
Book a call
Command
£995PER MONTH + VAT
Multi-channel · £1m and above · international
  • Everything in Growth
  • Profit on ad spend, per campaign
  • Three-year model and scenarios
  • Board-ready monthly pack
  • Fortnightly advisory calls
  • Same working day response
  • Payroll up to 15
  • OSS and IOSS support
Book a call

Overseas VAT and GST registrations and fractional CFO work are quoted separately. Fees reviewed annually, never changed without notice.

Setup · Spread across your first three payments

Getting your systems talking to each other

Before any of the above works, everything has to be plugged in properly and your past figures tidied up and agreed. It is real work, it happens once, and we charge for it once.

STEP 01

Connect

Your accounting software, every sales channel, payment accounts, ad accounts and stock system, all switched on and feeding through.

STEP 02

Tidy up the past

Your past payouts rebuilt properly, so your starting figures agree with what the platforms and HMRC already have.

STEP 03

Map and configure

Each platform set up to record correctly, VAT handled right per channel, and your product costs loaded so margins work from day one.

STEP 04

Prove it

We check everything, fix what we find, and only then give you a first report. We do not report on figures we have not checked.

TierTotalPer month, first 3 monthsWhat drives it
Foundation£450 + VAT£150 × 31–2 channels, one accounting system, up to 12 months of history.
Growth£750 + VAT£250 × 3Multiple channels, ads and stock connected, product costs loaded for SKU margin.
Command£1,200 + VAT£400 × 3Multi-channel and international, multiple currencies, import VAT history.

Added to your first three invoices rather than charged up front, so you are not paying a big lump sum before you have seen anything.

Waived entirely for our first five e-commerce clients. We are a new firm and would rather earn a reputation than a margin on setup. The monthly fee is unchanged — the build is simply free, and it is the part sellers find hardest to get done properly anywhere.

If HMRC has already written

Had a nudge letter?

It is not an investigation. It is an invitation to correct the position before one starts, and that window is worth using. We establish when trading began, rebuild gross sales from settlement data, and reply with records that agree to what the platform reported.

Talk to us before you reply
Common questions

What sellers ask before they switch

Do I need a specialist e-commerce accountant?

If you sell on a marketplace, yes. Marketplaces pay net of fees, so a general practice accountant working from bank deposits will understate your revenue and misstate your VAT. Since January 2024 platforms report gross sales directly to HMRC, so books built on net deposits no longer agree with what HMRC holds.

How much does an e-commerce accountant cost in the UK?

Published UK e-commerce fee schedules in 2026 put multi-channel bookkeeping at £195 to £775 a month and Amazon FBA accounting at £250 to £1,000 a month. Grosvenor.Solutions charges £295, £595 or £995 a month plus VAT depending on channels and volume, with settlement journals, receipt capture and cash flow forecasting included rather than billed separately.

What is the setup fee for, and can I spread it?

It covers the setup: plugging every system together, tidying and agreeing your past figures, setting up your accounts so each platform is recorded correctly, and running a full check on your data before we report anything. It is £450, £750 or £1,200 plus VAT depending on tier, added to your first three monthly invoices rather than charged up front. It is currently waived for our first five e-commerce clients.

What is the Net Payment Trap?

Recording only the net amount a marketplace deposits into your bank. It understates revenue, hides every fee, and produces a VAT figure calculated against the wrong base. Correct treatment records gross revenue, VAT and each fee category separately, which is what a settlement journal does.

Do you replace A2X or Link My Books?

Yes. We create balanced double-entry journals from your marketplace settlements and push them to Xero or QuickBooks, included in the monthly fee with no per-channel charge. The difference from a standalone tool is that a qualified accountant reviews each journal before it is posted.

Which platforms do you support?

Amazon, Shopify, eBay, Etsy and TikTok Shop for sales; Stripe and PayPal for payments; Linnworks, Cin7, Veeqo and Unleashed for inventory; Google Ads, Meta Ads and Amazon PPC for advertising. On the accounting side, Xero, QuickBooks and Sage.

Do you support Sage as well as Xero and QuickBooks?

Yes. Most e-commerce specialists work with Xero only and a few add QuickBooks, so you do not have to migrate to work with us. One limitation worth knowing: Sage does not expose analysis types through its API, so Sage clients get everything except channel-level profit and loss built from tracking categories.

What happens to my books if I leave?

Nothing. Your books live in your own Xero, QuickBooks or Sage account in your name, and everything we build sits alongside it rather than instead of it. You keep your software, your history and your data with no extraction and no rebuild. There is no minimum term.

Will your AI just make numbers up?

No, and the design point is the opposite. Every answer carries a confidence rating derived from nightly data quality checks. Where the data will not support a reliable answer, Chloe-AI declines to give one and explains what is missing. Answers come from fixed, pre-written financial calculations rather than the model inventing a query, and every calculation was designed and checked by a qualified accountant.

How do you handle sales in dollars or euros?

Every figure is stored in sterling with the original currency and the exchange rate applied both preserved against it. That matters because a mishandled conversion can overstate revenue substantially and makes margin analysis meaningless.

Does Making Tax Digital apply to online sellers?

It applies to sole traders and landlords, not limited companies. From 6 April 2026 it is mandatory where qualifying income exceeds £50,000, falling to £30,000 in April 2027 and £20,000 in April 2028. Qualifying income means turnover, not profit, so a seller with high revenue and thin margins can be caught early.

Can you help with an HMRC nudge letter?

Yes. We review the position, establish when trading began, reconstruct gross sales from settlement data, and prepare a response with records that agree to what the platform reported. It is worth taking advice before replying.

How much import VAT do online sellers fail to reclaim?

More than most realise, because HMRC keeps postponed VAT statements on the Customs Declaration Service for six months only before deleting them. Sellers who do not download them monthly lose the evidence needed to reclaim, and the amount is unrecoverable once the statement is gone.

Are you registered and insured?

Grosvenor.Solutions is the trading name of Imperial Consulting Limited, registered in England and Wales, number 8635449. We hold professional indemnity insurance and have applied for HMRC supervision under the Money Laundering Regulations. HMRC permits accountancy service providers to trade while an application is processed.

How long does setup take?

Most clients are fully onboarded within two weeks. We plug everything in, tidy up and agree your past figures, check the data, and only then start reporting — because showing you numbers we have not checked helps nobody.

Tax rules and thresholds on this page apply to the 2026/27 UK tax year and come from GOV.UK and HMRC published guidance. Figures in the worked examples and calculator are illustrative and use representative marketplace fee rates; they are not client results. This page is general information, not tax advice. Your circumstances may differ. Always take professional advice before making a tax decision.
Ready when you are

Find out which of your products actually make money

A free 30-minute review of your channels, fees and margins — and a straight answer on what your current setup is not showing you.

Book a free margin review

Ola Fashipe, founder of Grosvenor.Solutions, 3 Grosvenor Park, Bath, Somerset BA1 6BL. ACCA-qualified, MBA (Warwick Business School), 25 years in enterprise finance at IBM, Shell, BP, Deutsche Bank, GE, KPMG, Lloyds and Deliveroo. Last reviewed 30 August 2026.

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